Problem: We all know that Tesla is the car of the future. However, it's easy to overlook the simple features that sets it apart from its competition.
Solution: Make people aware of what sets Tesla apart from other cars by revisiting its basic features. Another goal of this campaign is to entice its viewers to check out its cool features at a local dealership. Hence why we didn't give away what the car actually looks like.
Tagline: Simply Advanced.