SWEET'N LOW

 

Insight: Drinks need an extra boost just as much as people need a boost from their drinks, no matter what time of the day it is.

Concept: Your drink's daily craving.

Awards: ADDY Student Gold Award- Local Competition (February 2017),  ADDY Best in Show- Regional Competition (February 2017), & ADDY Student Gold Award- Regional Competition (April 2017)

Side note: The only thing that's photoshopped is the logo. Everything else was handcrafted in tiny brushstrokes accompanied with minimal breathing and hair in ballerina-style buns.

 
 

Creative Director: Jay Adams

Art Director: Antoniah Brown

Copywriter: Caroline McLoughlin