Insight: Drinks need an extra boost just as much as people need a boost from their drinks, no matter what time of the day it is.
Concept: Your drink's daily craving.
Side note: The only thing that's photoshopped is the logo. Everything else was handcrafted in tiny brushstrokes accompanied with minimal breathing and hair in ballerina-style buns.
Creative Director: Jay Adams
Art Director: Antoniah Brown
Copywriter: Caroline McLoughlin